Media Moment: Analysis & Insights

At Media Moment, we enjoy covering the business of social and streaming platforms from a UK perspective. (So many Google searches end up on a US-based publication which isn’t always relevant)

Our goal and mission is to help you be smarter around new media. We cut through the noise and make it easier for you to identify key insights and trends.

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TikTok Series Part 2: Shadowbanning on TikTok Explained

TikTok’s algorithm understands what content you interact with the most, down to the phrases that appear in the videos you watch. The more you comment, like, and watch, the more personalised your ‘For You’ page is. And while this is convenient, there is a much darker side to the algorithm: Shadowbanning. Shadowbanning is not an unfamiliar process to social media users, but the very term itself has become more widespread thanks to TikTok.

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