Media Moment: Analysis & Insights

At Media Moment, we enjoy covering the business of social and streaming platforms from a UK perspective. (So many Google searches end up on a US-based publication which isn’t always relevant)

Our goal and mission is to help you be smarter around new media. We cut through the noise and make it easier for you to identify key insights and trends.

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YouTube: When Will It Have Mainstream Esteem?

YouTube has more than 2 billion logged-in monthly users, with more than a billion hours of video watched daily. But if YouTube is so popular and vast, why in the ‘mainstream media’ is it still regarded as some trivial, amateurish fun?

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