Media Moment: Analysis & Insights

At Media Moment, we enjoy covering the business of social and streaming platforms from a UK perspective. (So many Google searches end up on a US-based publication which isn’t always relevant)

Our goal and mission is to help you be smarter around new media. We cut through the noise and make it easier for you to identify key insights and trends.

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What Went Wrong For Quibi: The Post-Mortems

Scroll through Twitter and there are any number of “I told you so”’s assigning blame hither and thither as to why Quibi, the short-form video streaming service, recently collapsed despite having splurged $1bn since its launch in April. But why did the platform with such promise crash and burn so swiftly?

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Reed Hastings: Netflix and super-chill

With the release of Reed Hastings’ Netflix book, ‘No Rules Rules,’ the promo pieces obviously cover Netflix, its rise, culture and extraordinary success, and Hastings as CEO but what they miss or skim over is the man at the centre of it all - Hastings - being a brilliant human being.

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Not Just for Kids. Could Disney’s New Streaming Service Rival Netflix and Amazon Prime?

There are already 60.5 million Disney+ subscribers, smashing Disney’s goal of 60-90 million users four years early. Whilst this rapid growth could be attributed to the rather unusual circumstances of late, with a touch of beginners’ luck - if we can get away with calling Disney a beginner - there’s certainly potential for the platform to rival the leading players in the field.

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Has It Taken A Global Pandemic For The Public To Be Reminded Of The BBC’s Value?

Whilst there is no doubt that the BBC has had a place in the heart of the nation for decades, there is significant argument circulating that the BBC is becoming increasingly irrelevant. Yet, in the same way that the importance and value of the NHS has come to light in Britain’s darkest days, the need and desire for public service broadcasting has been highlighted since the pandemic struck the UK in March.

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Diversity in Influencer Marketing: Will Brands Finally #PullUpForChange?

In the wake of what is perhaps the largest political movement in US history, businesses are facing demands to ‘pull up’ and publicly release the number of Black employees at corporate level. One way we can try to separate those brands whose integrity and principles lie on the right side of the movement from those simply engaging in performative and optical allyship is by examining their approach to influencer marketing.

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A Go for JOE: JOE Media bought out of administration

Iconic Labs, which is run by three former UNILAD execs - Liam Harrington, John Quinlan and Samuel Regan-Asante - has signed a deal with Greencastle Capital to manage all parts of the JOE business for a monthly management fee of £50,000 plus external costs. It will also receive 25% of profits if certain revenue and profit targets are met.

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TikTok Series Part 2: Shadowbanning on TikTok Explained

TikTok’s algorithm understands what content you interact with the most, down to the phrases that appear in the videos you watch. The more you comment, like, and watch, the more personalised your ‘For You’ page is. And while this is convenient, there is a much darker side to the algorithm: Shadowbanning. Shadowbanning is not an unfamiliar process to social media users, but the very term itself has become more widespread thanks to TikTok.

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