Media Moment: Analysis & Insights
At Media Moment, we enjoy covering the business of social and streaming platforms from a UK perspective. (So many Google searches end up on a US-based publication which isn’t always relevant)
Our goal and mission is to help you be smarter around new media. We cut through the noise and make it easier for you to identify key insights and trends.
Read our latest posts👇
What Can Podcast Publishers Learn From BookTok?
BookTok has 64.2 billion views and counting on TikTok. It transformed the publishing world. Can podcasts follow a similar route? Studying the most viral podcast clips on TikTok, and using a BookTok-inspired influencer marketing strategy, a lot can be learnt by podcasts looking to grow their audiences.
Social Chain of Success: How Two University Dropouts Built a £200m Company
Founded in 2014 by university dropouts Steve Bartlett and Dom McGregor, Social Chain has grown exponentially and is now one of Europe’s largest and most influential marketing agencies. With revenues of around £200 million and M&A activity, the success speaks for itself.