BookTok has 64.2 billion views and counting on TikTok. It transformed the publishing world. Can podcasts follow a similar route? Studying the most viral podcast clips on TikTok, and using a BookTok-inspired influencer marketing strategy, a lot can be learnt by podcasts looking to grow their audiences.

We no longer live in the album era – we are very much settled in the playlist era. But to feature in playlists an artist and producer has to follow the rules created by streaming services.

Clubhouse, the audio-chat social networking app, now has 6 million users (up from just 150,000 in September of last year), 4 million of which it managed to gain in just over a month. Subsequently, its valuation has skyrocketed from about $100 million in May of 2020 to $1 billion where it now sits as a ‘unicorn’ start-up. So what’s all the fuss about?