We no longer live in the album era – we are very much settled in the playlist era. But to feature in playlists an artist and producer has to follow the rules created by streaming services.

When TIDAL was first released it was widely discussed and debated because it aimed to revolutionise what Spotify and Apple Music had done to the music industry. So where did it go wrong? 

Thanks to streaming services satiating our desire for instant gratification, we are used to getting what we want instantly. What this means is, if you want to listen to ‘Rumours’ by Fleetwood Mac, you no longer have to wait to buy the physical copy – you can just search it on your streaming service and listen to it immediately. That rush of serotonin caused by getting something you want, creates a drive and hooks you in. 

The pandemic has stopped many things such as meeting friends, going to the gym and even watching your favourite band live. However, on that last point, it may surprise you to learn that English pop band, McFly, have sought out an innovative solution. 

They’ve launched a subscription service called McFly Total Access where fans can access exclusive content and live-stream performances from the band.